Is 2025 the year that you build and grow 

a profitable virtual assistant business

giving you the freedom to work on your own terms?


Have you been dreaming about building a VA business for a while now?

Do you crave the flexibility to create your own work schedule and be your own boss?

Are you ready to create your own success and kiss the corporate life goodbye for good?

If so, you're in the right place.

Just imagine it..

  • You had the flexible lifestyle
  • The steady-flow of clients 
  • The simple systems and processes
  • The dream business 
  • You were connected with a community of women who had your back 
  • You were fully booked living the life you always desired
  • And you were fully supported every single step of the way

That's what I am here to help you achieve

HEY THERE, I'M ASH - VA COACH AND BIZ CHEERLEADER!

I help women just like you build profitable VA businesses and become fully booked

I'm gonna let you in on a little secret - I spent months trying to DIY my resume writing business back in 2017. I thought I could just show up online, share my offers and dream clients would magically appear. It's no suprise then that those first few months in business were lonely on the sales front. By simply winging it and not having a clear strategy in place, I was setting myself up to fail. So what changed you ask? In 2018 I invested in my first business coach and community. Shortly afterward I added VA services to my business model and within four months I was fully booked working less than 20 hours per week around my toddler. By investing in support early I was able to fast-track my results, and intentionally move the needle forward in the areas of my business that needed my attention to grow! We don't know what we don't know right?

Since then, I have shared my knowledge and learnings on, helping hundreds of women build location-free VA businesses, and I'm here to help you do the exact same!

Introducing VA Mastery

The six month high level group coaching VA program! The place to build and grow your virtual assistant business. With a combination of 1:1 and group coaching + the community, you’ll receive intensive online training and support to grow your business.

VA Mastery includes:

  • 7 core business building modules - The most up to date Australian based training with over 40 lessons, tutorials and tools, giving you the foundations and strategy to build a thriving VA business
  • A private community - Say hello to your new business besties! This is the place for connection, celebration and collaboration
  • x2 monthly group coaching & mentoring calls giving you extra support and accountability as you navigate your VA journey 
  • 1:1 strategy call with your VA coach Ash
  • Regular upskilliing masterclasses with key industry leaders + a library of archives 
  • Access to job leads sent direct to your inbox 
  • Regular reviews of any materials / work created during your time inside the program 
  • Bi-monthly goal planning calls 
  • My eyes and heart on your business over SIX months

Here's a further breakdown 

VA Mastery Signature 7 module Program + BONUSES

Mindset 101 

The pre-work is designed to help you shift your perspective and develop a growth mindset so that you can achieve your goals of becoming a VA. You will learn how to overcome limiting beliefs that are holding you back and move through the uncertainty and fear.

 TOTAL VALUE: $247AUD

Module 1: Vision & Goal Planning

Get clear on your business vision, planning and structure giving you the confidence to hit the ground running

 TOTAL VALUE: $247AUD

Module 2: Business Foundations

Learn the exact steps you need to take to set up a legal, reputable, professional VA business so that your clients have complete trust in your abilities as well  

Bonus Templates:

- VA Income & Expenses Spreadsheet
- Budgeting Calculator

 TOTAL VALUE: $247AUD

Module 3: Services & Pricing

Learn how to define your ideal client and develop a niche that sets you apart, create service offerings that are solutions focussed and price your services for sustainable growth

BONUS Templates:

BONUS VA Calculator
BONUS Validate Offers Survey Template

 TOTAL VALUE $247AUD

Module 4: Systems & Processes

Learn the systems & processes needed in place to create a streamlined and systemised VA business

Bonus Resource:

-My little black book - All the FREE and low cost tech recommended to manage your business and your clients business  

 TOTAL VALUE $247AUD

Module 5: Marketing & Branding

Learn how to build an authentic online presence, call in a ready to buy audience, create raving fans and sell out your services with tried and tested marketing strategies

Bonus Templates:

- Services & Pricing Guide
- Professional Profile & Guide
- Branding Board, Link in Bio Template and Social Media Setup Tutorials
- Editable Website Landing Template

 TOTAL VALUE $497AUD

Module 6: Next Level Launch

Learn the step-by-step process of launching your VA business

 Bonus Templates:
 
- A Launch Planner
- Social Media Prompts
- Launch Strategy Template
- Facebook Group Template
- Lead Tracker

PLUS A 1:1 strategy session with Ashlee to create your personalised pre-launch strategy

 TOTAL VALUE $797 AUD 

Module 7: Client Experience

Learn how to manage multiple clients and over deliver time and time again resulting in client retention and repeat business opportunities

Bonus Templates:

- Email Scripts
- Onboarding Notion Board

 TOTAL VALUE $247AUD

BONUS: VA Tool Kit 

Brand new modern plug and play templates, email swipe files and creative tools / resources to onboard your clients with ease.

Includes:

- Client / Service Agreement Template
- Project Proposal Template
- Invoice Template
- Client Welcome Guide 
- Discovery Call Questionnaire
- Pre-Qualify Clients Questionnaire
- Client i=Intake form  
- Phone Scripts

 TOTAL VALUE $497AUD

How does it all work?

 VA Mastery is unique in the way that it is a hybrid delivery method and SIX MONTHS support. This means you aren't just given a "framework" and then left to your own devices -You will be fully supported along the way with bespoke and tailored advice & strategy so that you can build a virtual assistant business that reflects your strengths, goals and lifestyle.

The VA Mastery Roadmap gives you an idea of how you can best utilise the program.

Why is VA Mastery set up this way?

 Rather than trying to piece it all together, I know that the best results come from a hybrid approach. Our results don't lie! 

I get it, investing in yourself can be scary, but I also know how lonely and overwhelming biz life can be trying to navigate it on your own. By joining VA Mastery you remove all the 'guess work'. You not only access all the online training, tools and mentorship to support you in your business growth but also connection /and collaboration within the community.

Don't just take it from me though - Here's what some of my current and past clients have to say:

"I GAINED MY FIRST CLIENT WITHIN A FEW WEEKS OF INVESTING IN VA MASTERY"

The opportunity came through the program. I am still currently working with this client to date 20 hours per week.

RANGI FRUEAN, LINKUP VIRTUAL ASSISTANT

"I RESIGNED FROM BOTH MY PART TIME JOBS AND NOW WORK FULL TIME AS A VIRTUAL ASSISTANT"

I don't think i'd be where I am today without VA Mastery. My biggest take away is the amount of support that is available and how simple the process can be. 


SALLY DOWNIE, THE RURAL VA

"VA MASTERY GAVE ME THE CONFIDENCE TO GET STARTED AFTER WORKING IN THE SAME INDUSTRY FOR 16 YEARS"

It opened my eyes to a world outside my traditional 9 to 5. In 3 months I have managed to set up my business and gain my first few clients through job opportunities that came through the community." 

STACEY MORTHORPE, VIRTUAL BEAUTY SOLUTIONS

"VA MASTERY HAS CHANGED MY LIFE."

This community has been such an incredible experience, with such a gold-mine of knowledge and support. I would not be in the incredible position I am without it. Ashlee, you are the most epic cheerleader and guide. I feel so powerfully equipped. 

ALICIA BEE - HONEYBEE PA

"ASHLEE'S HEART IS 100% IN SEEING YOU SUCCEED"
I am almost fully booked! I would wholeheartedly recommend working with Ashlee for anyone wanting to start a VA business. Her heart is 100% in seeing you succeed and being there to celebrate you. 


JULIA BLAIR - VIRTUAL ASSISTANT

"MY FIRST ONGOING CLIENT FROM THE JOB LEADS WAS A DREAM CLIENT"

What Ash has created is such a fantastic space for anyone looking to start-up as a VA. I loved having first access to the job leads. My first ongoing client was a dream! I am now fully booked."

Lisa Kelly -LLK&Co

VA Mastery is for you if:

  • You want to start a VA business and apply your existing admin / customer service skills
  • You are in the beginning stages and have launched your business with no success 
  • You want the systems / processes to simplify it all 
  • You want the tools, strategies and resources to upskill and learn
  • You want quick access to a mentor who has been there and done it 
  • You crave the support and community as you navigate your VA journey
  • You are willing to show up, priorotise and take action toward your goals 
  • You know that building a business isn't an overnight thing BUT are willing to do what it takes to make your dreams a reality 

What's The Investment?

EXTENDED PAYMENT PLAN 

$257 + GST

9 MONTHLY PAYMENTS

PAY IN FULL  

$2297 + GST

SAVE $85

"OMG! That's 3 prospective clients and I only launched 4 days ago. I expected one in a month not three within 4 days!"

Bek - Bek's VA Services

Your questions - answered.

I'm busy. How much time do I have to commit to get the most out of VA Mastery?

The course content is designed for busy women, hence condensed into bite sized  chunks. I recommend to dedicate as little as 2 hours per week to work your way through the modules comfortably. These are entirely self paced and you get access to them immediately upon enrolment.

 I will say, there is SO much value in showing up to the live component of the program, and I encourage you to prioritise an additional 2 hours per month to actively engage and take part in the calls and sessions, however if you cannot join live, replays will be available inside the closed FB community shortly afterward.

Will I get personalised advice?

Yes, you will! You will have a 1:1 strategy call with me before you launch so we can strategise and set you up for success. Once a month i'll review all of your materials and assets created inside the program and every fortnight you will have the opportunity to jump on a group coaching call via zoom to get bespoke and tailored advice. Outside of that, you have 24/7 access to the community via Facebook where you can ask any questions and get personalised support/ direction from myself and the community.

Do I have lifetime access?

There is a minimum six month commitment to join VA Mastery and then the option to re-sign. You will have access to the support and community for as long as you remain in the program, however, you're given lifetime access to the core start-up modules. At the end of your initial six months you will be given the option to re-sign to VA Mastery, upgrade into the VA Expansion Mastermind (for established VA's scaling) OR leave if your time is complete.

What time / days are the LIVE calls?

We alternate between day and night sessions to work around your personal and work commitments. Sessions are scheduled at either 11am, 12pm AEST or 7pm. At the beginning of the program you will vote on your preferred sessions and we will try our best to accommodate.

What kind of results can I expect?

Girl, that’s completely up to you. While I’d like to tell you that the minute you join us, your business will explode and dream clients will be knocking down your door.. but that’s simply not true. I stand by my what I have created and what it can do for you, however, because "action" is what drives results, I can not guarantee what I cannot control. What I CAN tell you is that VA Mastery is jam-packed with tonnes of incredible tools, techniques and insights that have helped me and other women create and grow genuine, real-life profitable businesses. If you’re prepared to seriously dig in, do the work, and take action on everything you’ve learned… this is possible for you too!

When does VA Mastery begin?

We begin on February 1st, however you do have access to the modules as soon as you enrol (we do recommend to wait until we commence so you are given the support / coaching)

 

"I'VE REACHED MY 3 YEAR BUSINESS GOAL IN 8 MONTHS"

My goal for the first 2/3 years was to gain enough clients to quit my 9-5. I’ve done that in 8 months. I wouldn’t be doing what I’m doing without the support inside VA Mastery

LEE-ANNE FRANCIS - BEYOND ADMIN VA 

"I'M FULLY BOOKED!"
I can't believe it! I couldn't have done it without VA Mastery!

JESSICA - FLOURISH VA 

"I am so glad I joined VA Mastery to work with a coach that aligns to my values"

- Katrina Wootherspoon - The Virtual Doer

 JOIN TODAY AND TAKE THE STEPS TO BUILD YOUR DREAM VA BUSINESS